“To be successful, you have to have your heart in your business and your business in your heart.” – Thomas J. Watson

Vision

We aim to become the most well regarded financial services firm in Southwest Denver, recognized by our clients and the community for our pursuit of excellence and commitment to loyalty and caring.

Mission Statement

At Red Rocks Financial, we strive to help clients achieve their goals and eliminate future financial burden, by teaming with them to provide comprehensive financial planning, advice, and focused wealth management strategies. We aim to proactively anticipate client needs and provide ongoing guidance consistent with each client’s best interest and objectives.

Business Goals

We are working to build a sustainable business that caters to the diverse financial needs of all clients by providing access to specialists in personal financial planning and to assist business owners with assistance to properly grow and protect their businesses.

We aim to build long-lasting relationships with clients that share our values. Our goal is to provide these clients with attentive financial planning and asset management services throughout their lives and for successive generations

We desire to be a well-recognized and trusted resource working in a community we have grown to love, showing our appreciation and creating a legacy our children can be proud of by joining and leading efforts to assist those in need.

Core Values

We strive to lead by example—providing witness to a spirit of selfless giving with a desire to serve others.
We believe that by serving both our clients and those less fortunate in the community, we gain the personal reward and satisfaction which motivates and fulfills us.

We define ourselves by our loyalty, ethics, and integrity. We look to our faith as our compass and guide to navigate our decisions and course of action.

We believe that trust has to be earned and is not an entitlement. We recognize that in business, one is only as good as his or her word—and follow through is everything.

To best serve our clients, we strive to be proactive— anticipating needs and problems so we are not forced to react to the consequences of inaction.

We seek to differentiate ourselves by our tireless and consistent work ethic, our commitment to learning and evolving, and our belief that we have an obligation to act in a manner that is in the best interest of our clients.

We believe that our clients deserve and expect us to adhere to these values, and that we in turn deserve to experience the pride that results.

Process

It is our aim to provide exemplary service through:

Education including full transparency — We thoroughly explain pros and cons of available options and provide a clear explanation of fees and costs, including our commission.

Client empowerment — We take care to ensure our clients are able to understand and embrace their decisions, arming them with the guidance they need to choose among available options using a process of elimination. It is paramount that our clients never regret a decision for which they felt ill-informed.

It is our aim to provide exemplary service through:
Education including full transparency — We thoroughly explain pros and cons of available options and provide a clear explanation of fees and costs, including our commission.

Client empowerment — We take care to ensure our clients are able to understand and embrace their decisions, arming them with the guidance they need to choose among available options using a process of elimination. It is paramount that our clients never regret a decision for which they felt ill-informed.

Follow-through and consistency — We stay in touch after a sale in ways that are consistent with and respectful of each client’s desires. We provide quarterly and annual planning reviews to help our clients stay on track. At quarterly reviews, we discuss the client’s situation, accounts, and the status of the market. At annual reviews, we go into much more detail— assessing and, if appropriate, revising goals and objectives to reflect the client’s changing circumstances or priorities.

Attentive service practices — We make ourselves available.
We return calls within 24 hours, often even when we are away. Likewise, we expect clients to be reasonably available and to participate in the process.

Research-driven insights — Using the strength of Prudential as a foundation, we bring the expertise of multiple research groups to bear in providing oversight for specialized areas or concern.

A culture of caring — We care about each client’s unique circumstances, and we let them know it. By offering our services as a true teammate in the planning process, we help reduce financial stress and relieve burdens associated with planning for future well-being.